COIN, a new conscious investing platform backed by 157-year-old financial services company John Hancock, launched today to help people make a difference with their money by investing in a personalized mix of companies whose impact is aligned with their values.
COIN lets customers invest directly in companies contributing toward eight Impact Areas aligned with the United Nations Sustainable Development Goals (SDGs).
“With COIN, we’re asking people to make a simple choice – do you want to invest in progress, or the status quo?” said Megan Schleck, chief executive officer of COIN. “Anyone can become an investor, and we’re thrilled to offer everyone, no matter their knowledge or experience, the opportunity to help grow their finances while doing good in the areas that matter most to them. COIN customers can know their dollars are contributing to the positive impacts they want to see.”
To start an account with COIN, customers identify the three Impact Areas that matter most to them and can start investing with as little as $50. Customers own direct shares of the companies in their portfolio, which are chosen by scoring and ranking a company’s contribution to a specific Impact Area through a proprietary methodology aligned to the SDGs.
Each company undergoes extensive review on how well their goals, business revenues, and corporate conduct support positive change in each Impact Area.
“At John Hancock, we’re committed to making our customers decisions easier and lives better, and incubating COIN is a perfect example of that customer-centric ambition coming to life,” said Marianne Harrison, president and chief executive officer of John Hancock. “Today’s consumer wants to know where their dollars are going, and how they are impacting the world. That’s why we’re proud to support COIN in offering a digital financial solution that helps people invest in companies supporting what matters most to them.”
Source PR Newswire