Faysal Bank has unveiled its refreshed Islamic identity in line with its vision of becoming one of the leading Islamic Banking franchises in Pakistan.
Bank’s recent overhaul of its brand identity shows the bank’s intention to play an active role in the growth of Islamic Banking in Pakistan. The bank offers their customers the benefits of true Islamic banking and fulfills all their needs while staying true to the principles of Shariah Compliant, Riba-free Islamic Banking with full transparency, peace of mind, spiritual and financial harmony.
Faysal Bank Islamic Banking’s latest ‘Barho – Yaqeen Ke Sath’ campaign highlights the bank’s journey towards becoming a top Islamic Bank, with a focus on providing technology driven solutions to facilitate its growing client base.
Bank’s refreshed brand identity was a result of over six months of deliberations, discussions, and, of course, marketing and design savvy execution. Commissioned to the D’Hamidi Partnership — the branding agency that also developed Faysal Bank’s erstwhile identity 10 years ago — the refreshed brand will be the ambassador for Faysal Bank’s collective objectives.
In its quest to become the best Islamic Banking provider in Pakistan, Faysal Bank Islamic has introduced new array of products specifically designed to cater Islamic financing requirements of their corporate, CBSME, agri and consumer finance customer base. Here is a list of the products and services offered by Faysal Bank Islamic:
- Murabaha
- Istisna (local and export)
- Trade department related facilities
- Tijarah
- Running Musharakah (equity participation)
- Diminishing Musharakah financing
- Salam
- Islamic export refinance based on Murabaha, Istisna and RM.
All the products and service used/offered by the Bank are subject to approval of Sharia board, Board of Directors and concerned authorities. Faysal Bank Islamic’s Shariah Board comprises qualified Muftis who oversee business of the bank and ensure its compatibility and compliance with Shariah principles.
Source: Business Recorder