Abu Dhabi Islamic Bank launched a sales platform that allows customers to communicate remotely with the bank and apply for personal finance products, covered cards, takaful products and other banking solutions without having to leave their homes.
This platform is the first of its kind in the UAE, and it is equipped with a set of virtual banking tools, including an electronic application and electronic signature services, providing customers with a seamless and convenient banking experience.
Since its launch, more than half of the bank’s card sales are executed via the platform remotely. The platform also integrates virtual communications tools, including video conferencing and real-time screen sharing, to boost collaboration between customers and sales representatives, ADIB said in a statement.
Samih Awadhalla, Head of Retail Distribution at ADIB, said: “In recent months, we have witnessed a strong uptake for digital services with 75% of our customers now enrolled through the bank’s digital channels. In response to this accelerating demand, we have developed a virtual banking sales solution that blends the convenience of an easy-to-use digital platform with a highly personalized service delivered by our team of retail banking experts.”
The bank witnessed a big surge in customer demand for digital banking services in 2020, and about 94% of banking transactions with the bank, including money transfers, are being executed through digital channels, and 65% of customers’ data are updated through the bank’s digital channels.
In addition, the percentage of new customers who opened accounts through digital banking is 50%.
Source Saudi24News.com