Aiming to upgrade customer service in line with the highest global business excellence standards, Kuwait Finance House (KFH) launched the “Qaddha” initiative in cooperation with Araa Research and Consultancy Company.
It is part of KFH vision to achieve highly remarkable levels of innovation and distinction in customer service, lead global development of Islamic finance services, introduce distinguished solutions and products, adopt digital banking and build on the latest technology developments to fulfill customer aspirations.
KFH has made significant qualitative leaps in customer service, using most modern technologies, highly skilled and enthusiastic employees and youth talents who continue their endeavor to innovate new methods to increase market share and maintain leadership in a highly competitive environment.
“In order to ascertain our predominance in service excellence and maintain the highest standards of facilitation, speed, accuracy and efficiency, KFH has particularly focused on customers’ basic needs and achieving their future aspirations in its “Qaddha” campaign which aims to motivate employees to continue customer service strategy and development of business plans,” the KFH Group General Manager – Retail Banking, Khaled Al-Shamlan said.
He noted that business excellence comes on top of KFH priorities as it is considered as the cornerstone for building customer’s trust and loyalty. Also, it is the means to ensure business continuity and sustainability by making KFH as the best choice and the most appropriate banking institution for new customers.
Al-Shamlan emphasized that “Qaddha” program is the outcome of the thorough studies of the market needs and customer aspirations, stating that the program covers various banking and service channels and gives equal and parallel care to all tiers of customers.
The Managing Partner at Araa Research and Consultancy Company, Abdulkhaleq Ali said:
“We are proud to work with a pioneering financial institution in Kuwait and worldwide. Araa Research and Consultancy Co. has devoted the expertise of its consultants and employees, its global partners network to the service of Arabian markets in general and KFH in particular”.
He added that the “Qaddha” campaign has formed a major challenge due to the size and type of services rendered by KFH as well as the highly advanced programs and systems required to improve employees’ capabilities to respond to customers’ needs.
Al-Ali expressed his thanks and gratitude to KFH for choosing Araa Research and Consultancy company for the “Qaddha” campaign as it reflects the bank’s trust in Araa expertise, research, advanced modern technology means in the market research in general and customer service and satisfaction particularly.
Source Kuwait Finance House